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Social Contribution Activities
The first of the guiding principles found in our Corporate Philosophy is “Contributing to society.” This principle states that “We are committed to providing jewelry that is in tune with the environment and the needs of society and to contributing towards lifestyle and cultural enhancement by offering spiritual wealth and richness.” Not limited to this, however, we are also focusing on social issues that are difficult to solve by conventional business activities alone and are exploring and implementing a wide range of activities that contribute to society, including support for reconstruction from natural disasters and education.
In our structure for carrying out social contribution activities, it is common for proposals made by executive officers to be used as a catalyst for action by the person in charge of practical operations in each relevant department. Conversely, if an idea is presented by the latter, senior officers will scrutinize the feasibility of that idea flexibly, after which actual activities will be implemented.
Also, TASAKI’s Corporate Philosophy is one of the themes of its annual compliance training, including the aforementioned “Contributing to society.” This gives each and every employee the opportunity to deepen their awareness of social contribution.
Social Contribution Initiatives
In April 2011, TASAKI launched the TASAKI Charity Project “MAGOKORO JAPAN” to support those affected by the Great East Japan Earthquake. Since then, we have continued to donate all proceeds from the sale of special jewelry released on the TASAKI online shop on March 11 every year. As of February 2022, total donations have reached more than 42 million yen. In the 2021 project, we asked the purchasers themselves to choose where the donations should go from between two options: the Cultural and Sports Support Organization for the Great East Japan Earthquake Orphans (3.11 Juku), which aims to support children orphaned in the Great East Japan Earthquake, or the FOR KUMAMOTO PROJECT, which aims to support reconstruction from the 2016 Kumamoto Earthquake.
Further, for three years from 2017, we offered the history of TASAKI’s rebranding as case study material to universities and NPOs whose objectives are leadership education and social enlightenment. Our examples have helped those aspiring to a career in management to learn.
In 2022, we produced the Grand Champions Trophy for the women’s softball league, JD.LEAGUE, which was launched in the spring of that year. This opulent trophy, which features four South Sea pearls to symbolize the league’s core values of “health, individuality, expression, and appreciation” and 672 diamonds, has helped to raise the profile of the league.
TASAKI will continue to actively promote initiatives that contribute to society.